Attached is a video link that highlights the importance of managing your emotions when investing. It is important to understand some basic facts about the stock market in order to understand why emotions become such an important part of investing. We know that, over time, the stock market will go up. Unfortunately, this doesn't happen as smoothly as we would like. The continual volatility of the market, the ups and downs, can have a significant impact on our emotions causing us to make poor investment decisions. In the long run, stable investment strategies will always outperform emotional reactions.