The Founders

Emily Reed
Co-Founder & Chief Executive Officer

Emily Reed has been working in the financial industry for over 10 years. She has held various positions including an associate financial advisor for a high-net-worth advisory business as well as the customer success officer for a Canadian WealthTech company. Emily also built and ran a coaching program to aid financial advisors in creating a more systematized business. She built HeyAdvisor to merge her passions of financial literacy for the next generation, WealthTech and helping advisors be successful.

Sammy Claydon
Co-Founder & Chief Operating Officer

Sammy Claydon is a producer, designer, and animator. She graduated from Queen’s University with a B.A.H. in Economics and completed a Diploma in Accounting at the University of British Columbia. Previously, Sammy worked for many years as an animator for a popular children’s educational cartoon. Partnering with Emily, she has been able to use her understanding of financial topics, as well as creative capabilities, to explain concepts visually in an informative and entertaining way.

Contributing Advisors

Anna-Marie Musson
Founding + Managing Lawyer
Samuel Waxman
Life Insurance and Living Benefits Advisor