Article originally feautured by Advocis in the November Financial Literacy Campaign 2021.
As an advisor, it’s important to educate your clients around financial issues that relate to their current life events. By positioning your communications this way, you can ensure that your clients are being educated on the issues that are important to them.
One major life event that sparks the need for wealth planning is having a baby. Reaching out to educate your clients during this important time in their life shows that you are listening and that you care. Sending a simple content piece outlining things they should consider puts you in a position as their key advisor.
Here are some key wealth planning opportunities that arise when becoming a parent:
Life insurance is something every parent should consider and provides income replacement in the event that something unexpected happens. When your clients have children, they now have someone depending on their income. Making sure that their dependents will continue to live at the standard they are used to can be a key motivator for obtaining insurance.
Will planning usually becomes a priority when people become parents. An important part of the will planning process is to determine who would be the guardian for their children if they were to pass away. Some of your clients may already have a will in place, but for those that don’t, the birth of their first child usually provides the motivation they need to get one done.
Becoming a parent is a big financial obligation and planning for their children's education is something that they should start early. Yes, even if their child is a baby. Helping your clients open up a Registered Education Savings Plan (RESP) is something that you, as an advisor, can help your client with directly. Some ways you can educate them on this is to ensure they are aware of the Canada Education Savings Grants and explain what happens if their future children do not attend post-secondary education.
With all this being said, providing financial literacy to your clients doesn’t have to be boring. People learn when they are engaged and visuals are the best way to keep your audience's attention. Infographics or videos are highly visual tools that you can leverage to provide education. For example, sending an infographic like the one linked below allows you to easily digest the important information and the best part is you still get all the credit.
If you haven’t thought about how to provide education to your clients, and how that needs to be timely and relevant to their current situation, it’s not too late. At HeyAdvisor, we know that advisors need to be spending their time adding value in their client relationships by providing personalized advice. We help advisors by providing quality content that they can leverage to engage their clients during key times in their lives.
HeyAdvisor is a digital content library for Canadian financial advisors. We provide infographics and videos that can easily be integrated with email and social media. Review our plans here.