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Sharing consistent, client-friendly content can feel like a full-time job. For many advisors, it’s one of the first things to fall off the to-do list. But building a strong digital presence doesn’t require hours of effort or a full marketing team.
Across Canada, advisors are using a simple weekly routine that takes just 30 minutes. This approach helps them stay visible, reinforce their value, and build stronger relationships with both clients and prospects. The result is better engagement, more qualified leads, and a reputation that continues to grow quietly in the background.
Why Consistency Still Matters
Today’s clients and prospects are doing their homework before they book a meeting. They visit your website, check your social media, and form impressions based on what they find, or what they don’t.
Even a small but steady stream of content can make a real difference. This kind of presence builds trust. It shows credibility. And it helps position you as a knowledgeable, engaged professional.
You don’t need to post daily or create lengthy content. Here’s how to break your weekly 30 minutes into three high-impact actions:
Pick a theme that matches the season, a common client question, or a specific niche you serve. Use a clean visual, a short caption, and schedule it using a tool like LinkedIn or Buffer.
Look at the upcoming meetings for the current or following week. Then send a visual primer to set the stage. For example, sharing a resource like a “Life Insurance Needs Over Your Lifetime” infographic can help guide the discussion and show clients that you’re proactive and prepared.
Instead of a standard “just checking in” email, send a helpful piece of content related to your last conversation. This keeps the relationship warm and adds value without applying pressure.
These steps are easy to repeat each week and can be completed in under 30 minutes.
At HeyAdvisor, the goal is to make content a natural part of your workflow. Each video and infographic is designed to be clear, compliant, and easy to share. You can use them in emails, meetings, newsletters, or social media without starting from scratch.
With the right system in place, content doesn’t have to be overwhelming. With just 30 focused minutes a week, you can stay top of mind, strengthen client relationships, and continue building trust with the people who matter most to your business.
HeyAdvisor is a digital content library that financial advisors leverage to connect with their clients. The highly engaging educational library of videos and infographics is white-labelled with advisor branding and can be integrated into email marketing campaigns, websites, client portals and social media. The intuitive library is grouped by life events making it easy to add value to the client relationship at times in their lives that matter most. Review our plans here.
