Business Development

TL;DR: How to Make Your Content More Engaging and Memorable

1 min read
March 2, 2023

TL;DR stands for too long; didn’t read. It is often used to express that an online post, text message or article is thought to be too lengthy. In a digital age where there is an abundance of content, it's important as a financial advisor to look at how you can increase the engagement of the pieces you put out there. 

It is a common tendency for readers to skip lengthy and complex materials and unfortunately, this is a missed opportunity. By providing a summary or a concise version of the content, you can capture the attention of readers, increase engagement and convey important information in a more accessible and digestible way. This can ultimately help to improve the effectiveness of your communications and increase the likelihood of your message being understood and acted upon.

In an effort to follow our own advice, here is a quick list of ways you can make sure your content doesn't get the TL;DR response from your audience: 

  1. Use clear and concise language: Avoid financial jargon and run-on sentences. 
  1. Use bullet points and lists: Bullet points and lists can break up large blocks of text, just like this one. 
  1. Provide a summary: If your audience is only going to read one thing, what do you want it to include? 
  1. Use subheadings: Subheadings help readers quickly scan your content and find the information they're looking for.
  1. Use visuals: The power of visual content cannot be ignored. The human brain is wired to process visual information more easily than text and can increase the retention of information. 

Whether you are supporting your current clients with educational content or using content marketing to stay competitive, focusing on these simple tips will help you make sure you have the biggest impact. 

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Emily Reed
CEO and Co-Founder of HeyAdvisor
Emily is a former associate financial advisor with over 13 years experience in the financial industry. For over 8 years, she has also been working closely with advisors to help them create a more systematized business with a focus on attracting and retaining their ideal clients.

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