TL;DR stands for too long; didn’t read. It is often used to express that an online post, text message or article is thought to be too lengthy. In a digital age where there is an abundance of content, it's important as a financial advisor to look at how you can increase the engagement of the pieces you put out there.
It is a common tendency for readers to skip lengthy and complex materials and unfortunately, this is a missed opportunity. By providing a summary or a concise version of the content, you can capture the attention of readers, increase engagement and convey important information in a more accessible and digestible way. This can ultimately help to improve the effectiveness of your communications and increase the likelihood of your message being understood and acted upon.
In an effort to follow our own advice, here is a quick list of ways you can make sure your content doesn't get the TL;DR response from your audience:
Whether you are supporting your current clients with educational content or using content marketing to stay competitive, focusing on these simple tips will help you make sure you have the biggest impact.
HeyAdvisor is a digital content library that financial advisors leverage to connect with their clients. The highly engaging educational library of videos and infographics is white-labelled with advisor branding and can be integrated into email marketing campaigns, websites, client portals and social media. The intuitive library is grouped by life events making it easy to add value to the client relationship at times in their lives that matter most. Review our plans here.